Welcome to Sol La La!

SolSister SolSmart SolStyle

"I'm delighted to welcome you to Sol La La and invite you to 'step into the sun...' with me."
- Abby Auerbach, Creator & CEO, Sol La La

Hi, I'm Abby.
Welcome to Sol La La!

I created Sol La La so we "Sol Sisters" can be free to enjoy an outdoor lifestyle, in style, without worrying about the sun's harmful rays. I love being outdoors shopping, sight seeing, taking walks on the beach, going to flea markets, gardening, watching my kids play sports...the list goes on and on.  

What I don't love is slathering on chemical-based sunscreen all the time and buying expensive UV protective clothes - most of which look like "athleisure wear."

I like my sun style - no matter the season, and I want to be able to accent my wardrobe with accessories and apparel that I can put on when I need sun protection and take off when I don't. So, I created Sol La La.

My favorite things about Sol La La are the pretty styles and great colors, the exclusive natural fabric, Sansol™, excellent UV protection and that everything is made in the U.S.A.

I started Sol La La on my birthday, nearly two and half years ago, with an inspired and talented team of young women and brilliant advisers...and here we are! 

I hope you'll take a look at the collection and treat yourself. I invite you to be Sol La La with me and my sol sisters. Let's "step into the sun...," together. 

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